Power to the People
In his recent article on A List Apart, Power to the People, D. Keith Robinson makes an important point about web technologies.
Both techies and business folks can become enamored of shiny new web technologies and try to throw as many of them as possible into a site. But the best web sites focus on solving problems for real people, and doing it as simply as possible.
By all means learn new technologies and use them when it’s appropriate to do so. But first and foremost, find out who your target audience is and what those people need to do with your site. Then make sure you help them do it quickly and reliably.
The people will thank you for it. 