A List Apart: Never Get Involved in a Land War in Asia (or Build a Website for No Reason)
A List Apart normally publishes excellent articles about the technical side of web design, but they’ve been branching out a bit lately. The latest post, Never Get Involved in a Land War in Asia (or Build a Website for No Reason), addresses one of the most important principles on the business side of initiating a web design project — knowing why you’re doing it in the first place.
Starting a web project without clearly knowing and communicating its purpose is a good way to waste a lot of time and money. This article gives some quick and easy ideas on creating a written objective and a statement of strategy. The piece is not detailed or comprehensive, but it should get you thinking in the right direction.